Content Specialist - Pond's Brand (Tangerang, Banten)

Join Unilever as a Content Specialist for Pond’s in Tangerang, Banten, and play a pivotal role in shaping the brand’s digital narrative. In this dynamic position, you will lead the creation of high-impact social media content that resonates with Pond’s target audience, driving engagement and brand loyalty. By leveraging your expertise in content creation and digital marketing, you will help Pond’s maintain its position as a leading beauty brand in Indonesia.

At Unilever, you’ll be part of a team that values innovation and creativity. Pond’s, a trusted name in skincare, offers a unique opportunity to create content that tells the story of Pond’s products and values. You’ll work closely with cross-functional teams to develop and execute content strategies that align with Pond’s brand vision.

📋 Tanggung Jawab Pekerjaan

• Develop and execute social media content strategies that drive engagement and brand awareness.
• Create high-quality, visually appealing content using tools like Adobe Photoshop, Canva, and CapCut.
• Manage Pond’s social media accounts, including Instagram, Facebook, and TikTok, ensuring consistent branding and timely posting.
• Conduct market research and analyze social media performance using tools like Google Analytics and Meta Insights.
• Collaborate with the marketing team to develop campaigns that align with Pond’s brand goals.
• Monitor and respond to customer feedback and comments on social media platforms.
• Stay updated with the latest trends in digital marketing and social media to ensure Pond’s content remains relevant and engaging.
• Assist in the creation of content for Pond’s website and other digital platforms.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in content creation and digital marketing.
• Proven experience in managing social media accounts for beauty or consumer goods brands.
• Strong understanding of social media algorithms and best practices for content distribution.
• Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Excellent written and verbal communication skills in Indonesian.
• Creative mindset with a keen eye for detail and a passion for storytelling.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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